How IS help McDonalds

- Information systems reducing time/cost/errors                                                                                                      

                                                                                                 

MacDonald’s used many types of information systems to have a high quality services and high profits. Information systems in the MacDonald’s are reducing the time that costumers used to waiting in line. So if they reduce time of waiting, they will increase number of costumers and reduce time cost. Also they increase the quality of management and reduce human errors. MacDonald’s forward to control quality of management by reducing the time of each process that they are made. This step led him to be more effective and efficient in operations. In addition, MacDonald’s used advanced IT in processing his systems such as making a database and calculating time of procedures to develop his work continuously. In the few lines we will explain some of IS that MacDonald’s used.  

For example, one of the special systems that used in MacDonald’s for measuring time that customers wait in the line is named Total Time in Line (TTL). This system calculates time from the customer came to order until he receives his foods. “TTL measurements are calculated the same way whether the customer is eating inside or ordering through drive through”. As a result, the total time MacDonald’s by TTL system is 90 seconds equal 1 minute and 30 seconds. In the same times Macdonald’s using many other systems and programs to speed up his service.

Another interested system that MacDonald’s used is Made for you system which is introduced in 1999. This system used the technology of Kitchen-Video-System (KVS) to have speedy orders. The Made for You system allows customers to customize his order and be satisfy with his order. The technology of Kitchen-Video-System help worker who take order to “enter or delete the orders on a touch screen that lists sandwiches, as well as individual condiments, in a way that eases the data entry process for the worker”. Then, this order is showing in the screen of the kitchen. In the kitchen the staff starts prepare the order and when they finish they erase the order from the screen. As long as the order display in the screen the time is calculated until the customers get his order.

Moreover, MacDonald’s have a technology which is Customer Order Display (COD).This technology give the customer a chance for correcting his order and saving time. After customer finishing order, the food display in the outside screen to the customer. Then the customer can see his order and correct it

On the other hand, MacDonald’s use less technology techniques to have a simple method to serve customers in less time. They use the techniques of colored packages with different wrapped color for each type of food. This system helps staff to remember the food types faster. Also, they help customers to know his order easily. Instances, a yellow colored paper wrap a cheese burger, while blue paper rape a fish fillet and white paper wrap hamburger. Also, “Special ordered sandwiches without standard condiments come in red and white paper, with a paper receipt attached which details the items on the sandwich.”

Additionally, MacDonald’s have a system which supports people to order online and receive his home order from nearest brand. This happen through a screen that shows the customer place when he/she order in the McDonalds restaurant. Then they deliver the order in less time. 

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